Creative Health Advisors

Strategic Healthcare Marketing

412.254.3424

Creative Health Advisors, LLC                                                                            www.creativehealthadvisors.com                                                                  Copyright 2015

Healthcare Marketing and Strategy                                                                                     Site Map                                                                                       

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Our Process

We call it Marketing Operations.  It’s not the design of a new brochure, website or campaign.  It's not about adding social media applications before looking into the potential implications of those actions. It’s how marketing efforts are going to impact other key areas of the operation.  It’s what needs to be considered in order for our strategy to be successful. It’s asking the right questions to ensure we achieve the desired outcome.

 

  • Will brand awareness increase our volume, but create bottlenecks elsewhere?

  • Will consumers notice a change when they come to our organization?

  • Will promotion of our services negatively impact our margins?

 

Our marketing operations process looks at all of the internal and external stakeholder groups and addresses what has to be accomplished with these audiences to reach your goals.

 

 

Internal Audiences

Employees

Physicians

Referral Sources

Vendors/Suppliers

Strategic Partners

Loyalist Groups

Friends and Family

Volunteer Groups

External Audiences

The Community

Media Outlets

Industry Groups

Competitors

Payers

Regulatory Agencies

Employers

Benchmarking Groups

Branding & Marketing Strategy

Outreach Methods

Media, Interactive, PR, Print,

Community Programs, Education, Signage, Mail, Phone, In Person